Inspired by delicate memories, soft mornings, and the beauty in the mundane, One Lucky Lady captures the kind of femininity that is both gentle and never forced, always authentic. 

The

For the One Lucky Lady project, I developed a comprehensive brand identity rooted in softness, nostalgia, and effortless femininity.

The concept draws from vintage elegance and everyday beauty, creating a visual world where optimism, warmth, and charm are ever present.

branding

The visual identity was crafted with meticulous attention to detail. I selected a harmonious typeface pairing and a refined color palette featuring muted tones which together express a balance between modern style and timeless emotion.

Each brand element was chosen to resonate with the target audience: women who appreciate beauty in simplicity and live with intentional joy.

project

To bring the identity into real world applications, I created a suite of stationery including a thank you card and care tag that reflect the brand’s tone: personal, thoughtful, and tactile.

The handwritten logo, accented with a four leaf clover, adds a personal, heartfelt touch to the brand.

The final outcome is a branding system that feels intimate and expressive, perfectly aligned with the brand’s mission to celebrate slow living, gentle confidence, and sustainable style.

“for the dreamers, One Lucky Lady”

For One Lucky Lady, I also designed a set of handmade illustrations and profile pictures that can be used across social media platforms.

These elements convey a cohesive and inviting aesthetic, embracing textures, embroidery, and natural materials to reinforce the brand´s commitment to quality and craft.