Meekie is an Australian jewelry brand defined through creativity and spontaneity. Each piece is handcrafted with intention, designed to feel like a natural extension of the body.

Inspired by the imperfect beauty of organic shapes and the strenght of feminity, this jewerly becomes wearable art, while every ring tells a story of individuality.

The

Although Meekie was already an established brand, the purpose was to expand its visual direction and bring more cohesion to its identity.

The original logo, a handwritten wordmark designed by the founder Bella, perfectly captured the raw, emotional essence of the brand.

branding

To develop a broader visual identity that could live across multiple platforms, a color palette was created, along a typographic system, photography guidelines and brand messaging that all align with Meekie´s vision.

project

The creative direction was guided by six keywords that define the brand´s personality: effortless, artistic, organic, spontaneus, free spirited and confident.

These became the foundation of every decision, from the earthy, sun washed color palette to the candid, movement based photography.